I love it when a product comes around that actually makes my life easier. This time, it’s an idea that has been in use for thousands of years in other cultures: baby slings and carriers. I have no idea why it took the West so long to catch on. Baby Bjorn makes a wonderful baby carrier inspired by traditional cultures.

The idea is simple: instead of stuffing your baby into a stroller, which isolates the baby and clogs the aisle, keep your baby close to your heart instead. Baby carriers are safe and even have good back support. They free your arms to open doors and go shopping, all while your baby watches from his new protected perch. Baby carriers: win-win!

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