Use Your Imagination When Designing Your Vinyl Banner
January 31st, 2008
When designing a vinyl banner use your imagination. Be Creative!!!
For instance, a typical vinyl banner or other type of display ad for a fictitious company called “Perk-it-Up Coffee” will often start out like this:
“Perk-it-Up Coffee” (headline)
Photo of can of coffee (photograph)
“Made from the finest coffee beans, blah, blah, blah.” (description)
Order yours today from Perky People Coffee, 123 Java Hwy (identifier)
B-O-O-O-R-R-R-R-I-N-G!
With a little bit of imagination your “Perk-It-Up” vinyl banner could have much more impact. For instance, even a fairly uninspired headline like the one above will come to life if you associate it with an interesting photograph.
And I’m not just talking about a picture of the product. Use good looking people if you can. For example, a photo of happy, wide-eyed person holding a “Perk-It-Up” mug looking as though she just had a major java hit. Now even a boring headline like “Perk-It-Up Coffee” means something. And now you can go the next step and be more creative with your headline too!